The product I wanted sold out really fast - what gives?

Some products fly off the shelves and others sell slowly. It can be REALLY hard for businesses to know how much product to make. That's why you see clearance sales (made too much) and sellouts (didn't make enough). 

These situations are as frustrating for us as they are for you. We're getting better at predicting how much to make, but it's a slow and difficult process. Preorders offer a way to make sure you can get what you want. In the future, you can also help us figure out how much to make by signing up for Back in Stock notifications. Click to learn more.